About Aquapac USAUK and US flags

Aquapac was originally set up by Brits. But Aquapac USA has been supplying American customers from the get-go.

When you order from our store your order will ship out of New Jersey.

But before you buy anything we reckon you might like to know a bit more about us…

– the Aquapac story
our brand values
– the Aquapac team
join our mailing list
social media
contact us


It all kicked off down the pub!

Aquapac’s been going since 1983. It all began with three guys chatting in a London pub and the story goes that one of them said “Hey, wouldn’t it be cool if you could listen to a Sony Walkman while windsurfing?” (both the Walkman and windsurfing were pretty new right then). They all agreed it would, so the very next day they set about creating a waterproof case that would make it possible.

That first bag may not have been a great looker – but it worked! And from these small beginnings emerged a waterproof case for handheld VHF radios that boaters all over the world still rely on today.


Smart phone people

Not long afterwards some bright spark at Motorola invented the first cellphone. Naturally we didn’t hang around, becoming the first company in the world to produce waterproof cases for cellphones.

And Motorola? Well as it happens they are still a very good customer of ours, all these years later!

We patented an all-plastic seal called the Aquaclip® and added waterproof camera cases and wallets to our range of phone and VHF cases. The new line went down a storm, and soon Aquapacs were to be found on the shelves of fine American outdoor chains like L.L.Bean and REI.

Aquapacs in REI back in the 90s
Aquapacs in REI back in the 90s


What now?

Internationally our products sell in more than 60 countries. To date we’ve sold over 5 million bags –  not bad going for an idea someone came up with in a pub!

We’re a member of the Outdoor Industries Association.

Last but not least we’ve been honored with three Queen’s Awards – which may not mean much in the States but believe us, it’s a pretty big deal back across the Pond!


The Professional’s choice

We don’t just supply consumers. Our bags are used by people like the US Navy, the US Forest Service, and the LA County Lifeguard. In fact we have a pretty enviable position as suppliers to emergency services all over the planet – from the London Fire Brigade to the Korean Coast Guard.

St Mary's Lifeboat
© Chris Skone-Roberts

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So what makes us tick?

We believe in designing genuinely useful products that help people get out and enjoy the great outdoors. We want what we sell to be of the very best quality – the same we hope for when buying gear from other companies. We don’t cut corners, people deserve top-notch gear in return for their hard-earned dollars.

The vast majority of our products are made by our own team in our own factory, as they have been since we started out. Five of our team have been at Aquapac for over 20 years, and our average employee service term is over 15 years.

We aim to treat you the way we’d like to be treated ourselves. Our customer service team has a simple mandate – to make you a happy customer who’ll come back for more.

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Away team

Here is a small selection of current Product Testers and Brand Ambassadors:

Aquapac ambassadors

Aquapac Ambassadors

Company Pets

Home team

… and here are a few of the people you may come across at Aquapac:

Staff collage 1
Staff collage 2
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Join our mailing list

If you’d like to be informed when we have new stuff out just put your email in the Stay in Touch box (on the right and a bit further up the page).

We probably average around one mailing a month. Actually probably less than that.

We won’t share your details with anyone else.

There’s a SafeUnsubscribe button with every mail, so everything’s quick and easy and safe should you change your mind!

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Social Media

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Contact us

To contact Customer Service in our London HQ, click here (opens in new tab).

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Larry - President of Aquapac USA - always working!

Larry – President of Aquapac USA – always working!

OIA logo and Queen's Award emblem